BGF – 3 New Deals: Bambino Mio, ROI Media UK/Effective Marketing and

Bambino Mio, the UK’s most popular reusable nappy brand, today announces a £13m investment by BGF, the UK & Ireland’s most active investor. This is the largest investment ever in a reusable nappy firm in the UK, demonstrating the potential of the sector and the scale of Bambino Mio’s growth ambitions.

Lead generation technology company, ROI Media UK, has acquired Norwegian digital marketing business, Effective Marketing. This deal marks the latest development in the business’ ambition of being the number one lead generation company in the Nordic region and UK. ROI Media is backed by growth capital investor BGF.

BGF has completed a multi-million-pound investment to acquire a 23% stake in Swansea-based, the market leading online retailer of children’s licensed apparel and accessories.

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