Deloitte advised Perusa on the sale of Xindao International GmbH to Gilde Buy-Out Partners

Deloitte successfully advised Perusa GmbH (“Perusa”) on the sale of Xindao International GmbH and its subsidiaries (“Xindao” or “Company”), a leading supplier of functional business gifts, to Gilde Buy-Out Partners (“Gilde”).

About the transaction

The Deloitte Corporate Finance Advisory team in the Netherlands led by Roy Stegemann and Moritz Freiherr Schenck from Deloitte Corporate Finance Advisory Germany, advised Perusa on the sale of Xindao to Gilde, a leading European private equity investor in mid-market transactions with operations in the Benelux and DACH region. Deloitte’s industry expertise as well as the experience from the last process as sell-side advisor ensured a smooth and efficient transaction execution.

Perusa acquired Xindao from its founders in August 2017. The Company, founded in 1986, is a leading designer and value-added supplier of functional business gifts serving more than 4,500 B2B- and B2C-distributors globally. Xindao has an excellent reputation as a high-end player generating a large part of sales through its own in-house design and branded products. With its headquarter in Rijswijk, the Netherlands, the Company operates an own printing and fulfillment center in Romania, and a design studio and sourcing office in Shanghai. Xindao markets its products through a network of own sales entities in Germany, France, the Netherlands, Spain, Sweden, UK, China and the US as well as through exclusive agents in Russia and Italy.

Maurits Boomsma, Partner at Gilde, comments: “Xindao presents us with an attractive opportunity to invest in a leading player in the European business gifts industry, with a truly differentiated positioning. We are impressed with what the management team has achieved in recent years and are delighted at the prospect of supporting them in accelerating the Company’s successful strategy.”

Xindao looks back at a history of strong double-digit annual growth rates having tripled its sales within the last ten years. “The Company has managed to maintain an excellent commercial trajectory while transitioning from an owner-operated enterprise to a management-led organization,” says Dr. Hanno Schmidt-Gothan, Managing Director at Perusa. „Xindao is a great example for the impact of a strong management team, which has established highly efficient structures and processes, and an excellent work environment,” added Raphael Weller, Investment Director at Perusa.

About the client

Perusa is an independent capital holding company, which currently has two funds with 350 million euro equity investing in medium-sized companies and Group divisions in the German or Scandinavian area. Perusa is pursuing a strong operational approach to increase the efficiency and thus the long-term value as well as the potential of the portfolio companies. Strategic acquisitions (buy and build strategy) are also striving to strengthen the growth of the portfolio companies.

About Deloitte – Corporate Finance Advisory

As leading independent M&A advisors, we provide M&A deal execution and financial advisory services to large and mid-market corporations as well as to private equity firms globally. We offer financial advice and insight at every stage of a transaction – from consideration of strategic options to transaction execution, be it an IPO, acquisition or divestment, restructuring or fast track disposal. We pride ourselves in our independent advice to our clients.

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