OMMAX advised ARCUS Capital on the sale of

OMMAX supported ARCUS Capital, the independent private equity company based in Munich, which entered into an agreement to sell, a digitally-driven home shopping and inspirational e-commerce specialist to the strategic buyer and leading US media company iMedia Brands.

In preparation for the sale, OMMAX supported ARCUS Capital with a vendor due diligence and examined the company’s digital performance, evaluating dimensions like digital sales channels, customer cohorts and its entire value chain setup. Building on its auction DNA, 1-2-3.TV has built a broad range of live and automated auctions running on its TV channels and digital platforms.

ARCUS Capital was very satisfied with OMMAX’s work. Stefan Eishold, ARCUS’ CEO, on the collaboration: “OMMAX really helped us articulate the strength of’s digital auction platform and its performance across key digital and customer KPIs”.

Dr. Stefan Sambol, Managing Partner at OMMAX, comments: “We’d like to congratulate ARCUS Capital on this transaction. This company offers the buyer iMedia Brands a high-performance auction platform in the home shopping and inspirational e-commerce space at the heart of Europe and with a strong and growing customer base in an attractive demographic.”

Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with Managing Partner Dr. Stefan Sambol: Stefan.Sambol @



ARCUS Capital AG (ARCUS) is an independent private equity company that is located in Munich and was founded by entrepreneurs in 1994. The firm’s investment focus is on mid-sized companies in the German-speaking market engaged in growth phases. The company works in partnership and continuously as a sparring partner for management in companies it invests to be competitive and successful together. To date, ARCUS has successfully acquired several companies in various industries and stages of development. For more information about ARCUS, please visit

ABOUT is a digitally-driven home shopping and inspirational e-commerce specialist with a unique live-auction offering on its own TV channels and digital platforms. Here, the company offers various auction formats, auctioning and selling private-label products and 3rd-party brands from household and fashion to jewelry and watches. Building on its auction DNA, is on the trajectory to expand its profile as omnichannel auction platform. Next to robust growth in its core market of home shopping, the company is enjoying strong tailwinds in the inspirational shopping segment of e-commerce from trends like social and live commerce. For more information about, please visit


iMedia Brands, Inc. (Nasdaq: IMBI) is a leading interactive media company that owns a growing portfolio of TV networks, consumer brands and digital services that together position the Company as a leading single-source partner to television advertisers and consumer brands seeking to entertain and transact with customers using interactive video. For more information about iMedia Brands, please visit


OMMAX – Digital Solutions is a digital strategy consultancy based in Europe, specializing in sustainable digital value creation while catering to an array of mid-sized companies, large enterprises and more than 50 private equity firms around the world. Composed of >150 international experts and with >700 realized digital projects in the fields of digital strategy, digital operational excellence, data science, and transaction advisory services, OMMAX is a forerunner concerning holistic data-driven strategy consulting and end-to-end execution of digital solutions. More information:

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