OMMAX advised AURELIUS on the successful acquisition of dental bauer and Pluradent

OMMAX supported the AURELIUS Group on the acquisition of dental bauer GmbH & Co. KG and Pluradent GmbH & Co. KG, two leading distributors of dental equipment based in Germany.

The transaction will be completed by AURELIUS’ co-investment structure comprising the AURELIUS European Opportunities IV Fund and the AURELIUS Equity Opportunities. Expected closing of the transaction is in Q3 2022, subject to approval by the relevant competition and regulatory authorities.

In preparation for the simultaneous acquisition of dental bauer and Pluradent, OMMAX supported AURELIUS with a digital due diligence and examined the two companies’ digital performance, evaluating dimensions like digital market dynamics, competitive landscape, digital performance, and value creation potential. Both companies have a solid digital foundation to become leading digital players in the sector.

Franz Woelfler, Partner of AURELIUS, on the collaboration: “AURELIUS is very pleased with OMMAX’s support on the digital performance of both companies. The insightful work provided a good understanding of the digital market landscape, digital capabilities of the companies and the digital value creation opportunities.”

Toni Stork, Founder and Partner at OMMAX, comments: “We would like to congratulate AURELIUS on the transaction of dental bauer and Pluradent. Both companies show great digital potential to accelerate their digital journey. It was a great pleasure to work on this digital due diligence!”

Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with Toni Stork:



AURELIUS is a pan-European alternative investment firm. Deep operational expertise and experience enable AURELIUS to accelerate value creation within its portfolio companies. The Group has offices in London, Luxembourg, Munich, Amsterdam, Stockholm, Madrid, Milan, and Dusseldorf.

Key investment platforms are AURELIUS European Opportunities IV fund and the listed AURELIUS Equity Opportunities SE & Co. KGaA (ISIN: DE000A0JK2A8, Ticker Symbol: AR4), which specialise in corporate carve-out transactions and acquiring companies with development potential in the mid-market. The investment strategy’s core element is growth of its portfolio companies, supported by a team of almost 100 operating taskforce experts. AURELIUS Group additionally operates in the areas of growth capital, real estate and alternative lending solutions.

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Founded in 1947, the family-run business offers consumable materials, capital equipment and devices, and technical and consulting services to dental practices and laboratories. dental bauer has been growing for many years through a lean and flexible organization, the establishment of new branches and locations, and through smaller and larger acquisitions within the industry.

For more information about dental bauer, please visit


Pluradent is a well-known German dental distributor, supplying dental facilities with consumable materials, equipment and devices, and technical services. The group, headquartered in Offenbach am Main, Germany, has subsidiaries in Denmark, Austria, and Poland, as well as its own distribution center in Kassel, Germany.

For more information about Pluradent, please visit


OMMAX is a fast-growing digital strategy consultancy in Europe, specializing in digital M&A transactions, strategy consulting and sustainable digital value creation. Over the last 10 years, OMMAX realized 200+ M&A deals, with €15B+ deal value and 700+ international value creation projects for leading private equity firms and „Mittelstand“ companies in the areas of digital strategy, operational excellence, advanced data analytics, tech and automation. As a frontrunner for holistic data-driven strategy consulting and end-to-end execution of digital solutions, OMMAX is the leading consultancy within the European Private Equity and „Mittelstand“ sector, specialized as both the architect and the executor of digital solutions.

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