Afinum 9 invests in PROLOGA Group, a leading software player in the SAP partner universe with a focus on the circular economy as well as the utilities industry

Afinum 9 invests in PROLOGA Group (“PROLOGA”), a leading software provider of SAP add-on solutions with a focus on enterprise customers within the circular economy and utilities industry. This acquisition represents the ninth platform of the Afinum 9 fund as well as the second thematic investment in an SAP partner and a vertical industry champion, following the investment into mymediset, the leading cloud platform for medical devices supply chain in February 2023. It further underlines the fund’s and the Afinum team’s commitment to empowering businesses in impact industries.

PROLOGA stands out as a vertical champion within the SAP ecosystem and is uniquely positioned through its industry leading software suite combined with deep-rooted understanding of customers’ core processes. The group offers enterprise software products covering mission-critical processes, complemented by consulting services for implementation, migration, and support. PROLOGA exhibits outstanding organic growth potential within its current but also adjacent verticals and is committed to extend its deep partnership with SAP.

PROLOGA’s commitment to the circular economy and utilities industry further enhances its relevance in a rapidly evolving market landscape. With a proven track record, the company has demonstrated its ability to play a pivotal role in promoting circular economy and energy transformation initiatives, solidifying its position as a thought leader in the sector.

The founder and previous owner were looking for a partner with a proven record and experience in tech-enabled growth scenarios as well as the SAP ecosystem to empower the next phase of development and growth of the company, whilst preserving his lifework.

PROLOGA was founded in 2001, and currently employs a workforce of c. 70 people across two offices in Halle (Saale) and Oldenburg in Germany.

The acquisition of PROLOGA aligns seamlessly with Afinum 9’s strategy, focusing on transition and succession situations in the four verticals „Software & TMT”, “Healthcare”, “Industrial Technology” and “Consumer & Internet”.  The growth strategy will focus on expanding the organization, with a strong emphasis on enhancing sales and marketing functions, as well as bolstering product development capabilities. Plans further envisage establishing additional offices in Germany and internationally to improve client coverage and reach. This expansion may also involve strategic acquisitions.

Afinum Management GmbH is an independent financial investor wholly-owned by its management with offices in Munich and Zurich, specializing in the acquisition of shareholdings in financially sound and successful mid-market companies in the German speaking region as well as in neighboring countries in Europe.