Carya Group joins forces with financial and strategic partner Pride Capital Partners

Pride Capital Partners has bought a minority shareholding in Carya Group, an all-in-one IT provider for automotive dealerships from Belgium. With the newly established partnership, Carya envisages to grow even stronger in the coming years. Specifically strategic add-on acquisitions will be targeted in the jointly new strategy.

Carya Group is headquartered in Puurs-Sint-Amands in Belgium, with an office in Vianen in The Netherlands as well. Carya Group was founded in 2006 and currently works with over 100 employees of which most of them are based in Belgium.

Carya is an IT partner for the automotive dealership market. It delivers fully integrated IT solutions from hardware, software, and telco infrastructure to support, managed marketing services, CRM solutions and add-on software development for the Dealer Management System incadea. The majority of their clients are based in Belgium. Since 2 years they are servicing clients in The Netherlands as well after successfully acquiring a Dutch player. They mainly serve dealerships of BMW, Mercedes, Peugeot, Opel and Jaguar/Land Rover.

With a strong foundation being established in recent years, Carya is ready to scale up even more and take advantage of current market developments, organic growth opportunities and international partnerships. Pride Capital Partners will help Carya both financially and strategically to make the company the leading European specialist for IT services for the automotive dealership market.

Patrick Vanbrabandt – Co-founder and CEO of Carya Group: “In the past years we have grown on our own to a healthy size with a great team, which is able to service a significant amount of dealership clients in the Benelux. We believe that we needed an external financial partner to scale the company to a next level. Mostly on the M&A side we see a lot of international opportunities. We believe that we have found the perfect partner with Pride Capital to realize our ambitions in the coming years. In doing so, the existing management team stays active in the company.
It is our vision to build Carya to the international all-in-one IT partner for both software, hardware and marketing & CRM solutions for the automotive dealership market in Europe.”

Lars van ‘t Hoenderdaal – Managing Partner Pride Capital Partners: “Carya has realized an impressive growth in recent years, in doing so establishing a solid position as preferred IT partner for automotive dealerships in the Benelux. The foundation is there to scale outside the Benelux region, Pride is enthusiastic to support the company where possible, both organic and via add-on acquisitions”. 


About Pride Capital Partners
Pride Capital Partners invests into growing companies in Software and IT services. By combining private debt and equity, Pride Capital Partners enables entrepreneurs to realize growth ambitions with a flexible capital solution. Typical scenarios include growth, acquisitions, and management buyout (MBO) transactions. The focus is on companies in the Benelux, DACH region and Nordics. Pride Capital Partners has offices in Amsterdam, Cologne, Frankfurt and from 2023 also in Copenhagen.
Pride Capital Partners‘ resources have been made available by shareholders, institutional investors, wealthy individuals, family offices and (former) entrepreneurs. The current portfolio includes
Benelux companies Blue Field Agency, Spotzer Digital, Fivespark, Fairbanks, Netaxis, ScanmarQED, Archipel, Matrixian, Dileoz and Ixly, and DACH companies Wagawin, GBC Gruppe, Architrave, Kendox, moveXM, eKomi, Talentsconnect and Link11.

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