E-commerce, especially through Amazon, is of growing importance to global brands, who are often ill-equipped to deal with the many and frequent changes on the platforms. Remazing is the largest independent provider of tech-enabled marketing services for efficient e-commerce content creation and optimization with focus on the Amazon marketplace and supports brands across various sectors in selling their products.
Via IK Small Cap III Fund (“IK SC III”), IK Partners (“IK”), a leading European mid-market private equity fund, has acquired a significant minority stake in Remazing GmbH (“Remazing” or “the Company”), a leading marketing services and software provider focusing on the Amazon marketplace. The acquisition will enable increased market penetration, a developed technology offering, and expansion into other marketplaces.
Remazing was founded in 2016 to serve the growing demand from consumer brands to market their products directly on Amazon. The company developed a full-service offering around content creation, management and monitoring supported by Remdash, its proprietary software.
Today, it is the largest independent provider in the market, serving more than 100 corporate clients globally and employing more than 100 e-commerce experts who are based in its headquarters in Hamburg and across local hubs in Barcelona, London, Paris and Turin.
“We were excited by the combination of software and consulting services created by this partnership and look forward to following the journey of Remazing in achieving its goals through an ever-increasing amount of automation,” says Dan Bender, co-founder of Code & Co.
Code & Co. provided Tech and Product Due Diligence to IK ahead of its acquisition of Remazing, assessing the target’s growth opportunities, data collection capabilities and customer onboarding processes. The Tech and Product Due Diligence also included an assessment of the technology stack, as well as the team structure and scalability.
Supporting IK in this acquisition underlines Code & Co.’s position as a leading Technology and Product Due Diligence provider on e-commerce software mandates.
About IK Partners
IK Partners (“IK”) is a European private equity firm focused on investments in the Benelux, DACH, France, Nordics and the UK. Since 1989, IK has raised more than €14 billion of capital and invested in over 170 European companies. IK supports companies with strong underlying potential, partnering with management teams and investors to create robust, well-positioned businesses with excellent long-term prospects.
Remazing is a leading international provider of services and software solutions for brands on Amazon and other online marketplaces. As a global partner of industry leaders, we help brands write their own success stories in all relevant markets. Our team of e-commerce experts develops locally tailored strategies and implements content optimizations, advertising campaigns and monitoring using our own software solution, Remdash.
About Code & Co.
Code & Co. is an independent advisory firm specialized in advising funds in the global alternative investment industry with modern and holistic Tech and Product Due Diligence. Code & Co’s Tech & Product Due Diligence uncovers potential risks threatening asset value and unlocks opportunities for accelerating growth.