Code & Co. provides Tech & Product Due Diligence to E-Commerce Software Group, a portfolio company of funds advised by Bregal Unternehmerkapital, ahead of the acquisition of DemoUp Cliplister GmbH

Code & Co. provides Tech & Product Due Diligence to E-Commerce Software Group, a portfolio company of funds advised by Bregal Unternehmerkapital, ahead of the acquisition of DemoUp Cliplister GmbH, a leading SaaS platform for the syndication and management of visual content from brands and e-retailers.

E-Commerce Software Group, a portfolio company of funds advised by Bregal Unternehmerkapital (“BU”), has acquired DemoUp Cliplister GmbH („DemoUp Cliplister“), a leading SaaS platform for the syndication and management of visual content from brands and e-retailers. By joining forces with DemoUp Cliplister, the E-Commerce Software Group, whose nucleus was formed with the closing of Billbee and Channel Pilot at the end of 2023, benefits from an additional offering to further optimize the digital marketing of its customers‘ products and create cross-selling opportunities.

Scope Of Work

Code & Co. offers Tech & Product Due Diligence to BU and E-Commerce Software Group.

Code & Co. performed a thorough assessment of DemoUp Cliplister’s range of products evaluating the architecture, tech stack, and foundational engineering processes. Furthermore, its product roadmap, AI strategy, and internal processes such as the company’s software development life cycle were assessed.

About DemoUp Cliplister

Based in Berlin, Germany, DemoUp Cliplister is a leader in digital product presentation, providing visual content management, distribution and analytics solutions through its platform. These have been used successfully by global brands and the largest retailers in Europe for over 10 years. The company focuses on markets such as consumer electronics, DIY, household goods and sports. The platform enables brands to optimally prepare visual content and display it on online retailers‘ websites at the touch of a button using integrated interfaces. By optimizing product visualization and automating processes, it is possible to improve the digital shopping experience and thus demonstrably increase e-commerce sales.

About E-Commerce Software Group

The E-Commerce Software Group is backed by funds advised by BU. The group of companies combines the multichannel e-commerce software Billbee, the tax and invoicing tool Amazervice, the inventory management system VentoryOne and the product data management and marketplace connector tool Channel Pilot and now also DemoUp Cliplister under one roof.

About Bregal Unternehmerkapital

Bregal Unternehmerkapital („BU“) is a leading investment firm with offices in Zug, Munich, and Milan. With €7.0bn in capital raised to date, BU is the largest mid-cap investor headquartered in the DACH region. The funds advised by BU invest in mid-sized companies based in Germany, Switzerland, Italy, and Austria. With the mission to be the partner of choice for entrepreneurs and family-owned businesses, BU seeks to partner with market leaders and “hidden champions” with strong management teams and breakout potential. Since its founding in 2015, the funds advised by BU have invested over €3.5 billion in more than 100 companies with more than 28,000 employees. Thereby, more than 8,200 jobs have been created. BU supports entrepreneurs and families as a strategic partner to develop, internationalize, and digitize their businesses, while helping them generate sustainable value on a responsible basis with the next generation in mind. For more information, please visit https://www.bregal.ch/

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