GCA Altium has advised Cross and PINOVA Capital on the sale of their majority stake in Rademacher Geräte-Elektronik GmbH, a leading manufacturer of smart home solutions, to Delta Dore SA, a French provider of home automation systems.
Rademacher was founded in Rhede, Germany, in 1967. Its product range encompasses its smart home system as well as further smart home products for sun and sight protection, security and energy management.
Delta Dore is a family-owned company founded in 1970 and based in Brittany, France. The firm is a leader in the „Connected Home“ segment and offers automation solutions for windows and gates, as well as control technologies for heating, lighting and alarm systems.
Cross and PINOVA, alongside the Rademacher management team and advisory board, developed the firm from a pioneer in sun and sight protection to a leading smart home platform. The transformation to a smart home eco-system with proprietary Made-in-Germany products was driven by a strategic reorientation and consistent focus on the end customer. Key to this successful transformation was opening up of the smart home system and an increase in online activities such as end-customer-oriented content marketing and the firm’s e-commerce presence. Also key to the growth strategy was a focus on international growth. Under the ownership of Delta Dore, international growth will be further accelerated.
Ralf Kern, CEO of Rademacher, said: „We are delighted to have found a renowned, strategic partner in Delta Dore. The combination will create a European champion in the smart home segment. By combining the two firms’ particular strengths in sun and sight protection and the control of heating and access systems, they complement each other ideally. In addition, their existing geographical presence enables them both to accelerate market access. We are therefore in a position to serve the needs of our customers even better.“
Markus Reich, Managing Partner of Cross Equity Partners, added: „We are pleased that together with the management and the advisory board, we have been able to develop Rademacher into a leading smart home solutions provider in Germany. This was achieved both through targeted investments and the consistent opening up of the smart home system. The company’s ongoing successful expansion throughout Europe and the strengthening of the online distribution channels both offer significant growth opportunities for the coming years.“
Further to this, Martin Olbort, Partner at PINOVA Capital, said: „Over the last few years we have developed Rademacher into one of the leading smart home platforms in Germany. The combination of Rademacher and Delta Dore will allow the company to execute its envisaged European growth plan even faster and create a leading player in the European market.“