Lincoln International: A group of private shareholders has sold babyartikel.de and EURET to Avedon Capital Partners

A group of private shareholders has sold babyartikel.de and EURET to Avedon Capital Partners.

About KP Family International
With its pure digital distribution model, babyartikel.de is one of the largest online distributors of baby products and accessories in the Germany, Austria and Switzerland (DACH) region. For more information, please visit www.babyartikel.de.

About EURET
Euret has over 20 years of experience in developing and sourcing high quality products to serve the needs of babies, infants and families. For more information, please visit www.euret-group.com.

Dirk Damegger, Managing Director in Lincoln International’s Frankfurt office, commented, “We are pleased to have advised the shareholders of babyartikel.de and EURET on this transaction. Management has demonstrated resilience in the past and continued its superior growth trajectory in a challenging environment. With the support of Avedon Capital Partners as a strong and international-focused partner, we are confident that the company will continue its success story.”

Lincoln International acted as the exclusive investment banking advisor to babyartikel.de and EURET, working closely with the shareholders and management to realize their sale to Avedon Capital Partners.