OMMAX advised CentralNic Group PLC on the successful investment in VGL Verlagsgesellschaft (

OMMAX supported CentralNic Group PLC on the investment in VGL Verlagsgesellschaft mbH (, a leading product comparison and affiliate marketing player in Germany.

In preparation for the investment, OMMAX supported CentralNic with a commercial due diligence and examined the company’s digital performance, evaluating dimensions like the company’s business model, market dynamics, competitive landscape and digital performance. VGL Verlagsgesellschaft mbH solves the paradox of choice in today’s e-commerce landscape and delivers simple and easy to find decision support to users searching for products online, while benefiting from partners’ commission rates on revenues generated from users redirected from its more than 100+ domains.

Ben Crawford, CEO of Central Nic Group PLC, on the collaboration: “CentralNic is very satisfied with OMMAX’s work and the rich and insightful assessment of’s digital performance and strategic positioning.”

Toni Stork, Founder and Partner at OMMAX, comments: “It was a great pleasure to work on this commercial due diligence for Central Nic. Congratulations on this investment!”

Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with our co-founder and partner Toni Stork:



CentralNic is a London-based AIM-quoted company which drives the growth of the global digital economy by developing and managing software platforms allowing businesses globally to buy subscriptions to domain names for websites and email, monetise their websites, and acquire customers online. The company operates globally and generates recurring revenue from the worldwide sale of Internet domain names and other services on an annual subscription basis. For more information about CentralNic, please visit

ABOUT VGL VERLAGSGESELLSCHAFT (VERGLEICH.ORG) wants to simplify purchasing decisions for consumers. Their strength is in structuring data and preparing it in a consumer-friendly way. Their editors take the necessary time to familiarize themselves intensively with subject areas and to determine the information that is relevant for consumers. The product comparisons are objective and independent. For more information about VGL Verlagsgesellschaft mbH (, please visit


OMMAX is a fast-growing digital strategy consultancy in Europe, specializing in digital M&A transactions, strategy consulting and sustainable digital value creation. Over the last 10 years, OMMAX realized 200+ M&A deals, with €15B+ deal value and 700+ international value creation projects for leading private equity firms and „Mittelstand“ companies in the areas of digital strategy, operational excellence, advanced data analytics, tech and automation. As a frontrunner for holistic data-driven strategy consulting and end-to-end execution of digital solutions, OMMAX is the leading consultancy within the European Private Equity and „Mittelstand“ sector, specialized as both the architect and the executor of digital solutions. More information:

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