OMMAX advised INVISION on the successful acquisition of material assets from Planet Sports

OMMAX supported INVISION, a DACH-based private equity firm focused on mid-market companies, with commercial due diligence advice. The transaction involved an asset deal of the German board-sports online retailer Planet Sports, which offers a wide range of products and accessories in relation to snowboarding, surfing and skateboarding. Invision partnered with the experienced founder team of TonerPartner on this transaction.

As part of the commercial due diligence, OMMAX examined the company’s current state and growth potential by analyzing key elements of the digital business model. The project included the identification of key-drivers in the apparel and sports e-commerce segment, the assessment of consumer loyalty and return rates as well as the expected impact of the COVID-19 crisis on the company’s development.

INVISION commented: “OMMAX proved to be a reliable and responsive advisor on the deal. Their data-based analysis helped us better evaluate both the opportunities and risks of the Planet Sports’ business model. We are looking forward to a working with OMMAX on future projects.”

Do you want to know more about our experience in transaction advisory? Get in touch with Dr. Stefan Sambol: s.sambol (at)


About Planet Sports
Planet Sports GmbH, based in München, has been synonymous for the past 25 years with board-sports, associated streetwear & adventure. The product offering includes numerous, globally leading brands offered through its web-shop as well as a retail outlet based in Cologne. For more information, please visit

Invision is a leading European investor, focused on mid-market companies based in German speaking regions. Since 1997 Invision invested in over 50 companies, supporting growth with capital and value creation initiatives. Invision is a partner for entrepreneurs, managers and family shareholders. Invision Beteiligungsberatung GmbH advised the Invision V fund on this transaction. Further information available on:

About OMMAX – Digital Solutions
OMMAX – Digital Solutions is a digital strategy consultancy based in Munich, Hamburg and Berlin, specializing in sustainable digital value creation while catering to an array of mid-sized companies, large enterprises and more than 30 private equity firms around the world. Composed of >120 international experts and with >600 realized digital projects in the fields of digital strategy, digital operational excellence, data science, and transaction advisory services, OMMAX is a forerunner concerning holistic data-driven strategy consulting and end-to-end execution of digital solutions. For more information, please visit

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