OMMAX advised TonerPartner on the acquisition of

OMMAX advised Rivean Capital portfolio company TonerPartner Group (“TonerPartner”), one of Europe’s leading online retailers specialised in the marketing of ink, toner, and printer cartridges for a wide range of printers across European markets, on the acquisition of Office GmbH (“”). is a leading German online printing supplies webshop, specializing in the private customer segment with a highly visible domain and a differentiated strategy.

OMMAX advised TonerPartner with a digital due diligence with special focus on the potential of organic search, analyzing digital market dynamics, benchmarking organic performance and assessing the digital capabilities of

Oliver Ahrens, CEO at TonerPartner, points out: “OMMAX has a unique service offering. With their in-depth knowledge of digital, they supported us in better understanding the acquisition potential in terms of organic visibility.”

Toni Stork, Founder and Partner at OMMAX, comments: “It was a pleasure to work with TonerPartner throughout the digital due diligence. They are digital frontrunners and built a great foundation to further strengthen their market position across Europe.”

Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with Toni Stork:



Founded in 1993 and based in Hattingen (Germany), TonerPartner is one of Europe’s leading online retailers and specialised in the marketing of toner and ink cartridges for a wide range of printers across European markets. The company offers one of the broadest portfolios of original branded products, high-quality white label and own branded compatible alternatives, as well as environmentally friendly recycled products. TonerPartner is active in 28 countries and has a loyal and growing end customer base with more than 4 million B2B and B2C customers served in recent years. As of today, the company employs more than 130 employees. TonerPartner is a portfolio company of funds advised by Rivean Capital. For more information, please visit:


Founded in 2010 and based in Iserlohn (Germany), has become one of the leading online printing supplies webshops in Germany. The company’s goal is to make online shopping of printing supplies as convenient as possible for its customer – it aims to provide a differentiated shopping experience at attractive prices and quick delivery times. Based on its longstanding experience in shipping thousands of packages per month, the company has been able to improve its service quality over time. Today, is one of the most modern and easy-to-use online shops in the field of printing supplies in Germany. For more information, please visit:


A pioneer in European mid-market private equity, Rivean Capital has been partnering with aspiring management teams to cultivate differentiated opportunities for 40 years. With €3 billion under management, Rivean has executed over 250 transactions, guiding the transformation of compelling businesses with complex opportunity sets and helping to execute creative growth solutions for aspiring business leaders. The firm has offices in Belgium, Germany, Italy, the Netherlands, and Switzerland, creating a distinctly local presence that allows for alignment and engagement with management teams while maintaining a global reach for international M&A, organic growth initiatives, and structural enhancements to bolster winning platforms. For more information, please visit:


OMMAX is a fast-growing digital strategy consultancy in Europe, specializing in digital M&A transactions, strategy consulting and sustainable digital value creation. Over the last 10 years, OMMAX realized 200+ M&A deals, with €15B+ deal value and 700+ international value creation projects for leading private equity firms and „Mittelstand“ companies in the areas of digital strategy, operational excellence, advanced data analytics, tech and automation. As a frontrunner for holistic data-driven strategy consulting and end-to-end execution of digital solutions, OMMAX is the leading consultancy within the European Private Equity and „Mittelstand“ sector, specialized as both the architect and the executor of digital solutions.

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