Revalize secures significant minority investment from Hg and further expands operations in Europe with three new acquisitions (PROCAD, SpecPage and TENADO)

Revalize, a worldwide leader in sector-specific revenue operations software for manufacturers, their distributors, and their specifiers, today announces that Hg, a leading software and services investor, has committed to a significant minority investment into the business.

As part of the transaction, Revalize also announced the planned acquisition of three European software companies. The addition of PROCAD Group in Germany, SpecPage in Switzerland and TENADO, also in Germany, will extend the Revalize solution portfolio and its European operations. For more details visit

Revalize is backed by TA Associates (“TA”), a leading global growth private equity firm, and ST6, a group of highly experienced software operating executives who specialize in accelerating transformational change. ST6 is led by Mark Friedman, a successful software operating executive and investor. Together with an experienced management team, TA and ST6 formed Revalize as a platform of scale, delivering sector-specific software solutions that drive growth for manufacturing companies, their channels and their customers.

Introducing Hg to this group brings further software expertise, particularly to support European expansion, and accelerates the company’s rapid growth. Since its formation in June 2021, Revalize has nearly doubled planned revenue objectives for the first year of operations, creating a business now worth $1.8 billion in Enterprise Value, following this transaction.

“Revalize is building the most complete enterprise-grade portfolio of sector-specific revenue operations solutions in the manufacturing sector. We have made an outstanding start, with our software tools helping manufacturers across North America and Europe get their products specified, selected, and sold. The investment and support from Hg aims to accelerate this success, bringing even more specialized products to help our customers digitize their businesses. We are delighted that this strategy has progressed further with three new acquisitions in Europe and we warmly welcome PROCAD, SpecPage and TENADO to the group.” – Jim Contardi, CEO of Revalize

“In Revalize, we see another opportunity to bring together experts in the world of enterprise software to accelerate growth for a business with enormous potential. Together with TA, we have now brought together 13 complementary businesses to create an outstanding offering to manufacturing customers. We welcome Hg, who will bring extensive experience, particularly in Europe, to continue this trajectory.” – Mark Friedman, Chairman of Revalize and Managing Director of ST6

“We established Revalize as an industry champion, positioning the business to benefit from the rapid acceleration of the digital transformation in manufacturing.  We are excited about the future and the continued strong growth prospects for the business. We welcome Hg to the next stage of the company’s journey, focused on promoting further growth through product innovation and strategic acquisitions.” – Hythem El-Nazer, a Managing Director with TA

“When industries push to digitize it presents enormous opportunity for software providers who establish themselves as champions in their sector. We’ve seen this play out in many other industries and we’re delighted to bring that experience to Revalize. We’re excited to work with Mark and Hythem once more as we back Jim and a very impressive leadership team to drive further growth”. – JB Brian, Partner at Hg

Today, with over 10,000 customers across North America and Europe, Revalize empowers manufacturers to elevate buying experiences, accelerate sales cycles, and streamline manufacturing through purpose-built software. The company offers a full suite of specialized, mission-critical software solutions built to simplify customer processes and reduce friction throughout the entire revenue operations cycle.

The terms of the transaction are not disclosed and subject to customary regulatory approvals.

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