SAMY Strengthens European Leadership in Social-First Communications with team5pm Acquisition, Scaling Its Data-Driven Creative Expertise
SAMY has announced the acquisition of team5pm, a data-driven social agency known for creating social-first content that helps brands stand out in a crowded landscape.
With the integration of team5pm, SAMY is ready to serve global and local clients with a leading Social Media solution across Europe. Its current presence in Spain, Portugal, Italy, the UK, Germany and Finland will expand to include the Netherlands, Sweden, and Poland, effectively covering most of the region.
Headquartered in Amsterdam, team5pm brings advanced capabilities in data-driven, long-format video content rooted in their unique expertise in YouTube and Social SEO —critical as consumers increasingly use social platforms for search.
This strategic move enables SAMY to extend its industry-leading capabilities across all platforms with data driven content in social media, influencer marketing, amplification and social commerce, with added expertise in long-form video and YouTube — reinforcing its positioning as a full-service, social-first agency leading the evolution of brand communications.
Team5pm’s successful track record with global brands such as Prime Video, Volkswagen and Philips, alongside a shared data-driven approach to social first communication, make the agency a prime strategic fit for SAMY.
“Our shared vision of leading the evolution of brand communication in a social-first world—combining intelligence-fueled creativity, unique deep platforms and formats expertise supported by proprietary technology, creates the foundation for a seamless and successful integration, ensuring we can better serve both current and future clients.” said Juan Andrés, CEO at SAMY.
Jelmer Wind, CEO of team5pm, expressed his enthusiasm for the partnership: “The industry is evolving fast. Social, influencers, and new technologies like AI are transforming how we operate, fueling client demand for integrated, global solutions. At team5pm, we’ve always strived to lead. To truly amplify our vision and operate on a grander scale, we are proud to partner with SAMY. This powerful next step, joining a network of over 900 colleagues across 20 offices, brings together our unique strengths with their innovative, global platform. We are excited to work together to shape the future of social-first marketing.”
As part of this strategic acquisition, team5pm’s partners will also join SAMY shareholders, underscoring a deep commitment to the combined entity’s future.
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About SAMY
SAMY leads the evolution of brand communication. We build brand relevance in a social universe by integrating intelligence, creativity, and technology.
To the modern consumer, social isn’t a series of platforms – it’s a single, living ecosystem. Stories, posts, reels, and influencer content blur into one seamless experience. Audiences move fluidly through this dynamic world, and our intelligence spans the entire system, helping brands act with true intention where it matters most. With culturally in-step creativity, we fuel meaningful ideas that are always on, always relevant, and always evolving.
Our 900+ strong, social-native team is connected across 20 offices and active in 55 markets. Clients like L’Oréal, who place social and influencer at the heart of their strategy, have grown alongside SAMY from day one. Others, like The North Face, Diageo, Microsoft and Samsung, joined us along the way and have since become valued brand partners.
We make audiences understandable. We make brands social. We make messages unskippable. We make products buyable. We make technology powerful.
About team5pm
team5pm is a data-driven social agency with a strong focus on effectiveness. Since 2018, team5pm has combined creativity with deep platform-specific knowledge and data insights into consumer search and viewing behavior to develop content and campaigns that effectively reach and convert target audiences. The agency specializes in creating YouTube and TikTok content, digital-first commercials, influencer campaigns, and creative concepts for brands aiming to generate attention, boost brand preference, and realize conversions on social media.
With offices in Amsterdam, Stockholm, Cape Town, and Warsaw, team5pm has a global network of clients, including Prime Video, IKEA, Volkswagen, GAMMA, bol., and KPN. Their work has received international recognition at awards like The YouTube Works, The Webby Awards, The Global Search Awards, and The European Video Awards, among others.