Benchmark International Successfully Facilitated The Acquisition Of Salesforce Integrator Mirage Computer Systems GMBH (“Mirage”) By Unaric Holding Limited
Mirage, based in Aulendorf, southern Germany, was founded in 1995 by Dieter Härle. The company is a specialist in generic computer telephony integration (CTI). The focus is exclusively on CTI solutions for Salesforce. Mirage’s solution is a software application that connects Salesforce with a phone system to gather information, make protocol calls, and generate workflows.
Unaric, based in London, UK, acquires high-potential independent software vendors in the Salesforce ecosystem and helps them to grow and expand. Unaric was founded by a team of experienced entrepreneurs who have built and grown multiple SaaS and Salesforce ISV companies. Over the coming years, Unaric will build out the largest suite of apps on the Salesforce platform through acquisition and growth and is uniquely positioned to help smaller ISVs scale.
To continue its international growth, Unaric acquired all shares of Mirage from former owner Dieter Härle on 2nd November 2023. Mr. Härle will stay on board for the next few years as Managing Director. During this transition period, Dieter Härle and Unaric plan to hire further staff and take the company to the next level.
Dieter Härle commented on the transaction: “From day one, Unaric was my favourite buyer. I am more than happy that Unaric kept pushing to become my preferred partner and that they are the new owner of Mirage. Benchmark did an excellent job and provided support through every stage of the M&A process. A substantial effort is required to sell a company, and I am pleased that I have trusted a professional advisor.”
James Gasteen, CEO and Co-Founder of Unaric, said, “We’re delighted to bring Dieter and the Mirage team on board as our 3rd transaction of 2023. We can’t wait to work together to take Mirage Computer Systems to the next level, expanding into new territories and continuing to invest in the products. We love what Dieter and the team have built, and we know they’ll fit into the Unaric fold seamlessly”.