ECOMMERCE ONE (Oakley Capital) acquires e-commerce specialists Makaira GmbH and Marmalade GmbH

Oakley Capital, the leading pan-European private equity investor, is pleased to announce that portfolio company ECOMMERCE ONE has acquired Makaira GmbH and Marmalade GmbH. The two companies were founded by Joscha Krug, who will continue as the business’ Managing Director and will become a minority shareholder in ECOMMERCE ONE.

Makaira offers an e-commerce marketing suite software solution for online retailers including well-known brands such as Sport Conrad, Rotkäppchen-Mumm, Zweirad Stadler and many more. Makaira’s headless eStorefront software enables online merchants to rapidly develop and optimise the front end of their online stores.

Marmalade is a well-established e-commerce consultancy with a focus on providing tailored implementation and customisation services for online merchants, principally building upon shop systems such as Shopify, Shopware and OXID.

ECOMMERCE ONE was founded in 2021 with the ambition to become the leading ecosystem of e-commerce solutions in the DACH region. The group harnesses synergies between its constituent companies (including Afterbuy, DreamRobot and Gambio) to provide a holistic suite of solutions and support for online merchants selling their products through web shops and online marketplaces like Amazon or eBay. Through the highly complementary acquisitions of Makaira and Marmalade, ECOMMERCE ONE gains further capabilities, reach and cross selling potential.

Joscha Krug, founder of Makaira and Marmalade, said: „We are confident we will maximise our innovative power and growth potential in the ECOMMERCE ONE network. This will allow us to offer new features to our customers and expand our presence in the market.“

Daliah Salzmann and Arik Reiter, co-managing directors of ECOMMERCE ONE, commented: “Online retailers need to adapt to meet increasing market and customer demands. We support them by bundling the knowledge of different software providers and consulting companies from the e-commerce market and providing them with holistic solutions. With the latest acquisition of Marmalade and Makaira, we gain both development and consulting expertise as well as established and sought-after technologies. In particular, Makaira’s headless infrastructure opens up opportunities for shops and shop systems to become more agile and successful.“

Oakley Capital Founder and Managing Partner Peter Dubens, added: “ECOMMERCE ONE continues to drive towards becoming the leading e-commerce software provider for online merchants in the DACH region. With Marmalade and Makaira, the company strengthens its competencies in and around shop systems, and we look forward to see its ongoing successful expansion strategy.”


About Oakley Capital

Oakley Capital is the partner of choice for entrepreneurs and management teams with the ambition to build successful, global businesses. With a diverse team of over 140 professionals across five locations including London, Munich and Milan, we back high-growth, mid-market companies across Europe. We have deep sector-expertise across Education, Technology and Consumer and a track-record of supporting businesses accelerate their growth with proven value creation strategies, including M&A, digitisation, talent acquisition and internationalisation. Our unique origination capabilities help unearth attractive investment opportunities yielding consistently strong returns for all stakeholders.

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