GP Bullhound advised Perfect Gym on its sale to Sports Alliance

Digitising fitness and leisure businesses with innovative cloud-based management software

GP Bullhound is pleased to announce its role as the exclusive financial advisor to Perfect Gym on its sale to PSG-backed Sport Alliance.

Perfect Gym is a global software provider specialising in management solutions for fitness and leisure businesses. It serves various sectors, including leisure, aquatics, recreation, fitness, and health. Trusted by over 130 fitness chains across 55+ countries, Perfect Gym’s platform uses an open API to streamline operations, retain members, and drive business growth by leveraging insights from third-party data sources.

With the acquisition of Perfect Gym, Sport Alliance strengthens its team and international capabilities, further enhancing its ability to bring digital innovation to fitness and leisure facilities globally.

Sebastian Szalachowski, Co-founder and CEO of Perfect Gym commented: “We are excited to become part of Sport Alliance for this new phase of the Perfect Gym journey. GP Bullhound has been a great advisory partner to us, and their commitment and deep sector knowledge were instrumental in helping secure the best possible transaction for the long-term success of the business.”

“We welcome Perfect Gym into the Sport Alliance group. This is a significant milestone in supporting the fitness industry worldwide on its path towards further digitization. Sebastian and his team bring valuable international expertise and incredible motivation to the group; we are very much looking forward to the journey ahead,” says Daniel Hanelt, CEO of Sport Alliance.

Alexis Scorer, Partner at GP Bullhound, commented, “We are delighted to have advised the Perfect Gym founders and investors including 3TS Capital on this transaction. The combined business creates a formidable player in the large and growing fitness management software market.”

This successful transaction further cements GP Bullhound’s expertise in software globally, including the sale of Vialink to Signaturit, the sale of Third Financial to Nucleus Financial Platforms, and the €95m growth financing round for Urban Sports Club, among others.


About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US, and Asia. For more information, please visit

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