OMMAX advised Ambienta on the acquisition of Lässig

OMMAX advised Ambienta SGR SpA (“Ambienta”), one of Europe’s largest asset managers entirely focused on environmental sustainability, on the acquisition of Lässig GmbH (“Lässig”), a leading producer of functional, sustainable, and innovative products for babies, children, and the whole family.

The market for sustainable baby and kids’ bags, apparel, and accessories for children up to 10 years of age is highly attractive. It is estimated to grow ~10% CAGR (2021-26) in Germany, France, and the Benelux. Positive fundamental market drivers include growing spending per child and increasing demand for quality, besides a shift towards sustainable products.

In preparation for the acquisition, OMMAX supported Ambienta with a commercial due diligence and examined Lässig’s business model, market dynamics, competitive landscape, and customer and digital performance. Furthermore, OMMAX assessed the management’s business plan to derive actionable commercial and digital value-creation opportunities. Lässig is a pioneer in implementing a holistic sustainability strategy showing a strong growth track with successful inroads into other European markets like France and the Benelux on the back of their established presence in the DACH region.

Hans Haderer, Partner at Ambienta with responsibility for the DACH region, said: “With its strong and engrained commitment to sustainability and its successful growth and international expansion strategy, Lässig is an ideal fit for Ambienta. The company is a pioneer, not only with innovation that meets the needs of families but also with its focus on resource efficiency, the use of recycled materials, and the longevity of products. We want to pursue and build on this approach with the company’s founders, using Ambienta’s unique know-how to shape and further accelerate Lässig’s growth strategy.”

Toni Stork, Founder, and Partner at OMMAX, comments: “We would like to congratulate Ambienta on the acquisition of Lässig. Lässig is a leading multi-channel brand with a strong brand known for contemporary design, high functionality, and superior quality, with a large and loyal customer base. Positioned in the attractive and growing sustainable market segment, the company has significant internationalization potential throughout the EU.“

Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with Toni Stork: toni.stork (at)

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