Intermate Group enters into partnership with ECM
OMMAX advised ECM on the investment in Intermate Group, the fast-growing social media agency Intermate and the production company Truemates, pursuing a social-first strategy, specializing in creating and implementing social media and influencer campaigns across all social platforms as well as producing the respective content. The group is a leader in Germany, particularly in campaigns and the development of brand channels for companies on the fast-growing social media platform TikTok.
In preparation for the investment, OMMAX supported ECM with a commercial and technical due diligence:
- OMMAX examined the company’s business model, evaluating several dimensions such as market development and competitive dynamics, sustainability of COVID-19 impact on social media budgets, assessment of the company’s proprietary tool stack, customer analysis in terms of stickiness and share of wallet, and business plan achievability.
- The operational excellence of Intermate Group enabled by proprietary software for campaign creation, management, analysis and reporting positions is a scalable platform for future growth.
“The insights from the due diligence provided by OMMAX helped us envision the real growth potential of Intermate Group that goes beyond what was outlined in the business plan. We are highly satisfied with the support from OMMAX and their work was an important factor in making our investment decision.” – Florian Kähler, partner at ECM
“We’d like to congratulate ECM on this investment and we are very happy to have contributed with both commercial and technical insights as basis for the investment decision. Intermate is the digital leader in the agency landscape for tech and data-driven social media & Influencer marketing, achieving better KPI results for their clients compared to benchmarks. We are impressed by the strong founder team and wish ECM all the best for this partnership with Intermate.” – Dr. Stefan Sambol, Partner at OMMAX
Using its unique technology platform, Intermate has significantly accelerated its processes and workflows in these areas, achieving unique and effective social media and influencer campaigns for clients.