OMMAX advised Gilde Buy Out Partners on the acquisition of the e-commerce player MBK Fincom (ProduceShop)

OMMAX advised Gilde Buy Out Partners on the acquisition of MBK Fincom (ProduceShop), a dynamic, technology-driven and pan-European e-commerce company based in Switzerland, offering a broad range of product categories from indoor and outdoor furniture to sports and fitness equipment.

Over the last years MBK grew consistently and profitably at a high double-digit rate across categories and geographies. The company constantly strives to identify and offer best value-for-money products to their customers, both under own brands and third-party brands. With Gilde they have found a partner to unlock a multitude of growth avenues and to continue their steep trajectory.

OMMAX advised Gilde with a commercial, digital and tech due diligence. Therein, the team examined the company’s digital performance (incl. organic visibility, paid marketing campaigns and retention activities, etc.), analyzed customer cohorts & profitability metrics, reviewed the technology platform and assessed overall business plan achievability.

Gianluigi Manna, Partner at Gilde, adds: “The insights from the due diligence provided by OMMAX helped us gain a thorough understanding of MBK Fincom’s digital and technical performance. We are highly impressed with what the founders and management have achieved in recent years and are excited to support MBK during the next phase of growth.”

Toni Stork, Founder and Partner at OMMAX, comments: “We truly enjoyed working with the ambitious and goal-oriented founders and management team of MBK Fincom throughout the due diligence and would like to congratulate Gilde on their successful acquisition.”

Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with Partner Toni Stork: toni.stork[at]



Gilde Buy Out Partners is a leading European private equity investor in mid-market transactions with operations in the DACH region, the Benelux and Italy. Gilde manages funds in excess of EUR 3 billion and has offices in Zurich, Frankfurt, Utrecht, Brussels and Milan. Since its inception in 1982, Gilde has supported more than 250 companies to realize their growth ambitions. Further information at:


MBK Fincom is a dynamic and technology-driven e-commerce company based in Switzerland, active in the sale of home & living goods, Europe-wide. MBK co-designs and improves the features of its products in order to offer consumers the best value-for-money option. The mission of MBK is to simplify the online process of research and purchase, including free home delivery. The variety of articles, together with the attention to quality and design, has allowed MBK to grow rapidly into a prominent European leader in the sector. Further information at:


OMMAX is a fast-growing digital strategy consultancy in Europe, specializing in digital M&A transactions, strategy consulting and sustainable digital value creation. Over the last 10 years, OMMAX realized 200+ M&A deals, with >€15B deal value and 700+ international value creation projects for leading private equity firms and „Mittelstand“ companies in the areas of digital strategy, operational excellence, advanced data analytics, tech and automation. As a frontrunner for holistic data-driven strategy consulting and end-to-end execution of digital solutions, OMMAX is the leading consultancy within the European Private Equity and „Mittelstand“ sector, specialized as both the architect and the executor of digital solutions. – More information:

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